Hop into Easter with CMBC!
Mar 30, 2023
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Mar 16, 2023 • Deep Dive
Spring may be five days away, but these high-speed winds are saying otherwise!
Where are the blooming flowers?! Where are the blue skies?! We’re as confused as you are.
Thankfully, our release of The Grove couldn’t be coming at a better time! This citrus shandy is bringing you some much needed sunshine in a can! The Grove drinks like you picked the fruit this morning, squeezed it into a glass, and — poof! — turned it into the most intensely crushable beer you've ever seen. Snappy, super bright, and ridiculously refreshing, The Grove is sweet and tart, with a brilliant aroma reminiscent of walking through a citrus grove at harvest.
Although The Grove is an oldie but a goodie, it’s brand-new to some of the rookies on our team! We thought, what better way to do some team bonding than having the newcomers try The Grove for the first time together. After all, our seventh core value is “Have Fun” and we’d say taste-testing a refreshing, citrus shandy during lunch is pretty dang fun!
Our team joined in the break room for an exclusive sampling of The Grove. The packaging alone screams “drink this on the beach.” The can has zesty colors throughout it, like orange and yellow, along with lemons, limes and oranges on the front. If there’s one thing our team can agree on, it’s that The Grove tastes just as good as it looks.
Here is what their feedback was on it:
Kat, Digital Marketing Coordinator: “Wow, this beer is so good! I love how light it is and the flavors of orange that are on the palate. I could easily drink this while I’m reading a book on the beach or at a BBQ with friends. It’s honestly the perfect summer beer.”
Heshie, People Operations Coordinator: “It smells like I’m walking through the Brewtanical Garden. I like how light the beer is, this is something I could easily drink after surfing. And 4.5%?! Now that’s highly crushable.”
Tiff, Accounting Specialist: “This is definitely my new favorite beer! It’s so delicious and refreshing! I thought it would taste more like limes, which I’m not really a huge fan of, so I’m really happy about the orange flavoring of it. This is a great beer to enjoy on the beach or out on a boat.”
Chandler, Accounting Specialist: “When I drink this, I picture myself just chillin’ in a beach chair and relaxing. I really like how light it is. It’s a phenomenal beer!”
Safe to say, it’s a hit amongst the newbies! They’re all looking forward to enjoying The Grove during their shifities on Friday!
Speaking of Friday… It's St. Patrick’s Day AND Zero Hour, a party rock cover band, will be playing in the beer garden from 5-8 pm. We have a lot of fun things going on in celebration of St. Patty’s Day, read more about it here!
We hope to see you there, rockin’ out with The Grove in hand!
6-packs of The Grove come in at $12.99 + tax. It is available to-go in our Brewtique and on tap in the Tasting Room. It is currently available at retailers in New Jersey and select counties in Pennsylvania later this month.