The Purp
May 12, 2022
Values
Our Purpose:
Enjoy the Moment!
Our Core Values
1. Be a Pro:
Reliable and dependable | Take action and see it through | Lead by example | Think before you react
2. Be Direct, Honest & Respectful:
Be objective, not personal | Listen first | Value other people’s time
3. Foster Creativity:
Give your intuition a chance | Try something new | Share ideas and communicate openly | Embrace change
4. Be a Good Neighbor:
Give back and create positive change | Help others | Turn caring into doing | Be empathetic, reliable, and accessible
5. Work Safe, Work Smart:
See something, say something | No shortcuts | No one is above safety
6. Make it Better:
Be curious | Constant improvement big and small | Accept and give feedback; we can all get better
7. Have Fun:
Celebrate the wins | Take what you do seriously, but not yourself | Make friends
1. Be a Pro
Reliable and dependable • Take action and see it through • Lead by example • Think before you react
Ashley Pike
Ashley personally delivered replacement beer to customers in Reading and Harrisburg, which made the customers very happy!
2. Be Direct, Honest & Respectful
Be objective, not personal • Listen first • Value other people’s time
Jason Dunston
Jason stepped up to address issues that were bothering him in a Direct, Honest, & Respectful manner. Not only was he a total pro doing it, he also made suggestions to Make It Better moving forward! Thanks for setting such an awesome example, Jason!
3. Foster Creativity
Give your intuition a chance • Try something new • Share ideas and communicate openly • Embrace change
JP Thomas
Shoutout to JP for his work on the Blueberry Cobbler! When Brian was trialing flavors, he ended up at a bit of a crossroads. JP made a suggestion to add another flavor that we had in stock from a one-off and it turned out amazing! The beer tastes awesome! Thanks for fostering creativity, being resourceful, and making it better, JP!
4. Be a Good Neighbor
Give back and create positive change • Help others • Turn caring into doing • Be empathetic, reliable, and accessible
Danielle Brasch
Thank you to ODB & her fiance/honorary Brew Crew Member, Mike! They took time out of their weekend to help some of our Brew Crew members dig out from the blizzard! Thank you both for being Good Neighbors not just to the Brew Crew but to the whole community!
5. Work Safe, Work Smart
See something, say something • No shortcuts • No one is above safety
Zach Tomlin
Zach used his skill and knowledge of welding to attach handles to our grain mill and Make It Better. This was not only a great help in regards to using the machine, but it makes using the mill much easier to Work Safe, Work Smart. Thanks Zach!
6. Make it Better
Be curious • Constant improvement big and small • Accept and give feedback; we can all get better
Casey McBride
Casey took extra time out of her already busy schedule to figure out how to use data from our social, ads, and digitial marketing avenues to create excel sheets with charts so that we can see trends virtually. This saves a ton of time trying to set everything up individually and how we can continue to replicate this success. Thanks for always Making It Better, Casey!
7. Have Fun
Celebrate the wins • Take what you do seriously, but not yourself • Make friends
Tasting Room Team
Huge shoutout/kudos to the Tasting Room team who decorated/prepared for Floral Friday. Everyone had great spirit, wore awesome floral gear, and made the Tasting Room look and feel like a tropical vacay - with a blizzard only hours away!
Crushin' It Kudos Awards
Each week, we highlight key employees who have exemplified our core values. Each quarter, these shout-outs and other submissions are collected and considered for the Crushin’ It Kudos Awards.
Check out our award winners so far!
Chris Baruffi
He has stepped up and really taken ownership of running the filler to keep things running smoothly while he is on shift. Chris always goes above and beyond with his prep work, attention to detail, and setting others up for success. Thank you for Being a Pro, Making It Better, and Being Good Neighbor, Chris!
Jon Edwards
Jon Edwards is a Total Pro and a Good Neighbor - in his professional job as a firefighter, at his job with us as a Barback and Beertender in the Tasting Room, and in his personal life. Jon was leaving his parents house when he noticed a building on fire. Firefighters were not yet on the scene, but he, along with an off-duty Ocean City firefighter assisted in saving five people stuck on the 2nd floor. Four were children. All are doing well and were saved thanks to his heroic efforts. Way to be a Good Neighbor & a Total Pro, Jon.