Apr 2, 2026 • Beverage Updates + Releases
The Real Deal: Crushin' It Variety Pack
We don't joke around when it comes to new Variety Packs... Introducing our new Crushin' It Variety Pack, just in time for summer!
“Crushin’ It brings together everything we love about summer,” says Alicia Grasso, Director of Marketing. “Variety, balance, and beers that are as easygoing as the season itself.”
This 12-pack was created four our loyal Crushin' It fans! It is the ultimate summer lineup. The Crushin' It Variety Pack brings together four bright, tropical hits: Orange, Mango, Grapefruit, and Pineapple Crushin' It. Each brew is crafted to be refreshing, approachable, and perfectly balanced, with Citra, Mosaic, and Azacca hops enhancing the natural flavors of the fruit. Orange Crushin' It is bright, zesty, and classic–your summer staple, while Mango Crushin' It delivers a sweet, juicy tropical punch. Grapefruit Crushin' It is tart, crisp, and endlessly refreshing, and Pineapple Crushin' It brings sunny, tropical notes with a touch of tang. Whether you're relaxing on the sand, enjoying a no-shower happy hour, or sharing good times with friends, the Crushin' It Variety Pack is your ticket to sunshine in a can–perfect with SPF 30, good vibes, and endless summer memories.
Let’s dive a little further into the Crushin' It Variety Pack lineup...
Orange Crushin' It
The O.G. Crushin' It. With Citra, Mosaic, and Azacca hops blending together to accentuate the fresh flavors of orange juice. It is best paired with good friends, sunshine, and SPF 30.
Pineapple Crushin' It
Your very own tropical paradise. With Sabro hops accentuating the fresh flavors of pineapple juice. It is best paired with your toes in the sand, under a beach umbrella, and surrounded with good friends.
Mango Crushin' It
The brew you will want to crush again and again. With Samba, Moutere, and Azacca hops blending together to accentuate the fresh flavors of mango juice. It is best paired with brilliant sunshine, enjoying life, and treating every day like it's the weekend.
Grapefruit Crushin' It
Refreshing and perfectly at home, at brunch, as post-dinner enjoyment, or even your new favorite shower beer. With Simcoe, Amarillo, and Comet hops blending together to accentuate the fresh flavors of grapefruit juice.
The Crushin' It Variety Pack is rolling out to retailers to now, so check your local Cape May retailer soon to try a Crushin ' It taste from the Cape. This pack will be available for a limited time only, whether you’re heading to the pool, your backyard, or the beach... we got you covered!
“Crushin’ It is exactly what summer should taste like. Easy, refreshing, and built for wherever the day takes you.”
Share your Crushin’ It experiences with us and be the first to know about our newest releases by following along on our social media @capemaybrewco.