We're excited to announce the launch of our new summer seasonal, Hard Iced Tea, and the return of our Hard Lemonade – a legendary flavor combo arriving in the Tasting Room and at retail locations across the region just in time for the upcoming summer season.
“Nothing complements the taste of freshly steeped iced tea like mouth-puckering tart and delectably sweet lemonade, so it’s only natural that we would release these two brews for fans to enjoy in our Tasting Room and at retailers throughout the region now through August,” says Marketing Director Alicia Grasso.
Hard Iced Tea is a refreshing summer libation that will offer our fans a one-of-a-kind drinking experience. A lightly sweet brew that features prominent flavors of exotic citrus and aromatic black tea, Hard Iced Tea is 4.5% ABV. The returning fan-favorite Hard Lemonade is 5.0% ABV and made with real lemon juice for a beverage that is balanced and refreshing.
“After the release of Shore Tea last year, we're excited our fans can once again incorporate hard tea into their summer libation mix,” says Chief Brewing Officer Brandon Greenwood. “With prominent flavors of exotic citrus and aromatic black tea, we’re confident they will love the lightly sweet taste of our Hard Iced Tea just as much as they love our Hard Lemonade.”
Our first run of Hard Lemonade debuted over the Fourth of July weekend in 2021, and sold out in a day in the Tasting Room, prompting a second release a few weeks later that was also well-received. The brew returned in summer 2022 for wholesale distribution with a great response and is back again for 2023. This year, with the addition of Hard Iced Tea, customers can enjoy these expertly crafted brews as part of our continued initiative to provide beyond beer offerings.
Hard Iced Tea and Hard Lemonade six packs will be available in the Tasting Room this Friday, April 7. Distribution in New Jersey, Pennsylvania, and Delaware will begin later this month.